Guidance and tools
for entrepreneurs, CEOs and other leaders

Organization & Leadership Development

Reinvent your organization, multiply your team’s impact and work on what matters to you.
Together, we create excellence in 7 organizational areas:

Services

  • Organization & Leadership Development

    Tools and guidance for creating an environment that brings out the best in the team.

    I work with CEOs, executives and other leaders, giving individual guidance as well as facilitating group processes.

    My approach is comprehensive, from strategy to operations, and "hard" stuff (structure and processes) as well as "soft" stuff (culture).

  • Executive Coaching

    Benefit from a trusted thought partner that you can confide in and that has your best interest in mind.

    I’ll help you clarify your thinking, deal with interpersonal challenges and operate in your “zone of genius”.

    You’ll simultaneously get encouragement while being challenged when appropriate.

  • Fractional COO

    I build and run your company operating system, until it becomes ingrained in habits and culture.

    Think weekly tactical meetings, feedback circles, 1:1s, performance follow-up, etc. The CEO Playbook helps build all this efficiently while reducing time to impact.

    Ideal when a full-time COO feels premature — or when you want structure and systems in place first, so you may not need a COO to keep putting out fires.

  • Organizational Turnaround

    Rally your team behind an urgent need for change.

    Do lay-offs graciously and turn this crisis into an opportunity for a stronger culture.

    Reinvent your company identity and unite people around a new aspiration.

  • Conflict Mediation

    Resolve tensions between co-founders or other team members, whether they are still small or already near break point.

    Learn a simple communication method that will continue to strengthens your relationships.

    Receive templates that you can use independently with AI for continued tension handling.

  • Venture Partner & Investor

    Next to working as a contractor, I'm also open to have skin in the game with purpose-driven ventures in the form of (indirect) equity.

    For early stage start-ups, I can help evaluate co-founder fit, interview first hires, build processes and operations, spar about business strategy, etc.

    For later stage scale-ups, I do all the other stuff on this page.

  • For Investors: Team Scan

    Expand your due diligence with an organizational maturity assessment.

    Assess the relationship and complementarity between co-founders.

    Collect an upward feedback survey for executive leaders.

Get In Touch

What to expect when working with me

Highly leveraged, impactful interactions thanks to the CEO Playbook

  • Playbook for shaping your own company operating system and culture.

  • Packed with proven tools, frameworks and processes.

  • Includes a Company Hub, built in Notion.

Comprehensive, integrated methodology
that is highly goal-oriented

  • Conceptual AND practical discussions.

  • Hard stuff (structure & processes) AND soft stuff (personal identity & company culture).

  • Rooted in my own founder experience, with deep understanding of your context.

Personalized & flexible approach

  • Building on what’s already there.

  • Roadmap, topics and actions dynamically adapted to your changing priorities.

  • Possibility to include others in our sessions or guide other managers separately.

  • Joris De Bruyne, CEO of EyeSee, 5x Deloitte Fast50 nominee

    "Alexander & I connected over the work of Ricardo Semler, which yielded in a profound journey of collaboration since 2020. His expertise to shape a scaleup includes building a future proof organisation structure and initiating practices in line with the vision, all while leading by example. Looking forward to continue to leverage Alexander as a soundboard & support for EyeSee on our sustainable growth track."

  • Niels Desot, co-founder & CEO of dear digital

    "Thanks to the collaboration with Alexander I have seen myself and my organisation change in ways I didn't really know were possible so I'm very grateful and looking forward to the next steps in the collab!"

  • Mathias Lamiroy, founder & CEO of Rubicon

    "Alexander is an excellent mentor and strategic thinker. With the calmness of a Zen master, he taps into his vast knowledge, entrepreneurial experience and strategic insight to help make the appropriate strategic choices. Recommended for anyone struggling with leadership, organizational structure & strategic choices in a complex environment."

  • Jochen Boeykens, founder & CEO of Skindr

    "Alexander has given me immediate value with practical tools to start managing my company in a more productive way. All of which has been rooted in best practices from successful entrepreneurs around the world ánd tried and tested by Alexander in a real organization. I wholeheartedly recommend working with GWTF if you want a happier team, more focus for yourself and a growing business."

  • Maxime Carpentier

    Maxime Carpentier, founder & CEO of Zerocopy

    "Now that we are running Zerocopy in a very structured, clear and smooth way as a team… I can’t even remember how I ran the company without any tools on my own. That, an many other things, I am forever grateful to Alexander of Grow With The Flow."

  • Jeroen Coussement

    Jeroen Coussement, founder & CEO of Factry

    “Alexander has helped our founding team in strengthening our communication by providing practical guidance and tools for support. His genuine and reassuring approach created a space for meaningful dialogue, ultimately enhancing trust and realigning our shared vision. Valuable support for any leadership team.”

  • Anton Aerts, former Managing Partner of Cubitec & Founder Opvang.Vlaanderen

    "Alexander is a true purpose driven leader, who leads without forcing. He provides a safe environment in which people can grow, dare to innovate and be their true selves. He combines his outstanding analytical skills with a huge amount of empathy and integrity. Working with and learning from Alexander had a tremendous impact on my personal development. Thanks for everything Alex!"

Customer story:
Niels Desot of dear digital

Niels shares how Grow With The Flow helped him build a high-performing team and evolve from a more founder-led to a more team-led organization, liberating him to do what’s most impactful.

FAQs

  • Some examples:

    • Create clarity and focus amidst the chaos 

    • Maintain team unity & cooperation across departments 

    • Get leaders out of firefighting mode 

    • Hire the right people and keep them 

    • Efficiently resolve tensions and conflicts 

  • I’m there to help you at different stages in your scale-up’s lifecycle:

    • Around 10 people: break through the 10-person barrier, where it becomes hard to get everyone in the same room and the founder/CEO increasingly is a bottleneck.

    • Around 30-50 people: align everyone on the vision, streamline communication, foster collaboration, prepare you for hiring a COO.

    • Beyond 50 people: evolve organizational structure, maintain culture, develop executive leaders, avoid silo’s, etc.

    • Existential crisis: e.g. downsize in a culture-strengthening way, redefine your identity, resolve co-founder tensions, etc.

    • For investors in due diligence: team scan.

  • While I may collaborate with people in your team, I usually remain external to it.

    I consider myself a “fellow traveler” on your journey. I like to think and act as if I were a co-owner of your scale-up, even if I’m not. I mostly identify as a co-pilot and co-builder.

    I put on different hats depending on the occasion: thought partner, advisor, coach, mentor, consultant.

    1. I’m goal-oriented: we’ll build momentum towards an overarching goal. Not a series of one-off, isolated interactions.

    2. I’m highly practical: I can explain exactly what you might say or do in certain situations. Not just abstract theory and high-level principles.

    3. I’ve been in your shoes: as former founder, I understand your context really well. No advice detached from reality.

    1. Founders can, but don’t need to become managers. However, to scale successfully, they may consider letting go of their superhero complex and learn to delegate, remaining deeply involved in the key “domino stones” (also their details) and developing leadership skills.

    2. Being truly, deeply purpose-driven does not distract from growth and profit. On the contrary, it provides the team with alignment and fuel.

    3. Feedback without prior self-reflection is lazy and counterproductive. Everyone rightly tells you feedback is important. But what most aren’t telling you is that prior self-reflection is even more important for unlocking people’s full potential.

    4. Building internal relationships is probably the most underrated investment that you can do to multiply the impact and efficiency of your team. Greater internal trust = higher operational efficiency. 50-75% of time spent on management, control, coordination and communication might be avoided with greater internal trust. This is the large, hidden cost of mediocre trust levels.

    5. Distributed decision making (done right) doesn't slow you down but speeds you up very, very soon. Don’t underestimate the power of constant, small improvements all across your organization.

  • I run a referral-based practice with long-term, trust-based relationships. I believe in unforced collaboration, with your hands not tied.

    My pricing is simple and straightforward, with no strings attached and no artificial long term commitment.

    Most of my services allow for a try-out period where you get a refund if for some reason you're not satisfied with the value you've gotten out of it. Even before we begin, I’m happy to think through the issue with you – this is how we assess mutual fit.

    If you are a nonprofit or social enterprise with limited budget, feel free to reach out to explore creative ways in which I can help you efficiently.

Ready To Build a Thriving Organization? Let’s Connect.

To be in in my own “zone of genius”, I need engagements that are exciting and meaningful to me.
I prefer to work with purpose-driven, people-centric CEOs seeking to grow as operator and leader.

To see if we’re a good fit, please get in touch and I’ll reach out with next steps.